"The challenging nature of his work—which involved developing original ideas while riffing off of former popular recipes to freshen up the content—emboldened Grayson to dream big. 'I want an empire. I want to be the next Alison Roman, Chrissy Teigen, or David Chang,’ he says. “And to get there, I want to write stories that make people laugh and feel less alone, and appreciate the art of cooking and food."

-Melissa Hoefner, dICEd